ChatGPT Sees Rapid Growth in India, But Revenue Lags Behind

For years, U.S. tech giants have looked to India’s massive and expanding internet population for growth — and OpenAI is no exception. The company says India is one of its fastest-growing markets for ChatGPT, but turning that momentum into meaningful revenue remains a challenge.

According to data from SensorTower, users in India have spent around $8 million on ChatGPT subscriptions via in-app purchases since 2023. While that figure doesn’t account for web-based purchases, it pales in comparison to the $330 million reportedly spent by users in the United States.

A major reason for the gap may be pricing. In India, the lowest-tier ChatGPT subscription costs $20 per month (over ₹1,700), which is steep by local standards for a digital service. OpenAI has yet to introduce localized pricing, which could help expand its paying user base in the country.

OpenAI hasn’t disclosed exact numbers for its growth in India, but in a recent post on X (formerly Twitter), COO Brad Lightcap described India as ChatGPT’s fastest-growing market.

Despite limited revenue for now, India’s potential remains immense. With over 950 million internet users, the country could play a major role in OpenAI’s ambition to become a multi-billion-user platform. To accelerate that growth, OpenAI is reportedly in talks with Reliance Jio, one of India’s largest telecom providers, to expand ChatGPT’s reach across the country.

Meanwhile, organic growth continues. According to Appfigures, more than 20% of ChatGPT’s Android downloads in 2025 have come from India. A recent surge in interest was partly driven by ChatGPT’s new image generation feature, which went viral for producing highly realistic Ghibli-style artwork.

Globally, ChatGPT now boasts over 500 million weekly users — and if OpenAI can solve its pricing challenge in India, the country may become one of its most important markets yet.