Apple (AAPL) beat Wall Street expectations in its Q2 2025 earnings report, posting $95.4 billion in revenue (vs. $94.6B estimated), a 5% YoY increase. Earnings per share (EPS) hit $1.65, beating estimates and marking 8% growth YoY.
Services revenue reached a record $26.65 billion, up from $23.87 billion in Q2 2024. However, future growth may be impacted by regulatory changes to Apple’s app monetization policies.
iPhone sales dominated with $46.84 billion, while Macs, iPads, and Wearables remained stable at lower levels.
Geographically, revenue grew in the Americas, Japan, and Asia-Pacific, while Europe and China sales stayed flat.
Apple generated $24 billion in operating cash flow, increased its dividend to $0.26 per share (up 4% YoY, payable May 15), and announced a $100 billion stock buyback program.
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