Amazon has unveiled its AI-powered version of Alexa, called Alexa Plus.

This upgraded version uses a combination of large language models (LLMs) and integrations with news partners, apps, and ordering services. Alexa Plus will allow users to add events to their calendars, buy concert tickets, and ask news-related questions. The service will begin rolling out in March, though availability will be limited initially. Amazon has announced Alexa Plus, a new version of its smart assistant with expanded capabilities, like finding concert tickets and ordering an Uber. The upgrade will allow for more natural conversations but will come with a cost. Free early access to Alexa Plus will begin in late March 2025 in the U.S. for eligible Echo Show users, who will be notified via email and device notifications and must opt in to use it.